* All Photos Courtesy of Breckenridge Distillery
As ski season comes to an end, there's no better way to celebrate and unwind than with a well-deserved après ski session. And, what better way to celebrate all things après ski than with the first ever National Après Day in the United States? Launched by the world's highest distillery, Breckenridge Distillery, this new holiday will be celebrated on March 31st to honor the joy of après ski culture.
Après ski or Not, You Can Celebrate National Après Day
“Bourbon brings people together, and that’s why we love what we do at Breckenridge Distillery,” said Jessie Unruh, director of marketing at Breckenridge Distillery. This, of course, is the very premise behind National Après Day.
On this momentous occasion, skiers and snowboarders across the country are encouraged to come together to raise a glass and toast to a great season on the slopes.
Not going to be on the slopes that day?
Haven't been able to hit the slopes this year?
Don't even ski or snowboard?
No worries at all. You can and should still join in on the celebration by celebrating with friends and family while using the hashtag #AprèsAnywhere.
Breckenridge Distillery, Colorado's high-altitude distillery, is known for their incredible spirits, and this celebration is the perfect way to showcase their expertise. Whether it's a classic après ski drink like a hot toddy or a unique cocktail featuring one of their award-winning whiskeys, Breckenridge Distillery has something for everyone.
Keep the Après Ski Spirits Flowing All Year With #AprèsAnywhere
The celebration doesn't have to end on National Après Day itself. In fact, the hashtag #AprèsAnywhere encourages participants to keep the après ski spirits alive year-round, whether you're in the mountains or not. So gather some friends, mix up some cocktails, and cheers to a great ski season and all the fun times to come.
“This campaign is the epitome of what we’re all about, elaborates Unruh. We love celebrating the rad things our fans do, from the backcountry to the big city, and we hope this spreads the après ski spirit across the country for more memorable moments with Breckenridge bourbon.”
National Après Day, launched by Breckenridge Distillery, is the perfect way to celebrate a great ski season with friends and family. Whether you're sipping cocktails in the mountains or at home, the spirit of après ski is always alive and well with Breckenridge Distillery. So join in on the fun and celebrate #AprèsAnywhere.
Win The Ultimate #AprèsAnywhere Swag Bag from Breckenridge Distillery
As part of the campaign launch, consumers can enter to win the ultimate #AprèsAnywhere swag bag from Breckenridge Distillery by sharing how and where they après, by posting a photo to Instagram using the #AprèsAnywhere hashtag in the caption. Breckenridge Distillery will pick one lucky winner each month, between March 31, 2023 and August 31, 2023.
So break out one of your All About Après ski T-Shirts, pour yourself some Breckenridge Distillery Bourbon and snap a pic. Who knows? You may just be this year's lucky winner.