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In case you missed our previous email, All About Après is changing its logo for this winter. You might be thinking "That's strange, they’ve only been around a year." Well, you're right but in that year, we have learned that we, as a brand, need to do a better job of conveying who and what we are. That is, a family that enjoys mountain culture and sharing it with their friends while rocking some really comfortable and cool après ski apparel while doing it.   Our change to All About Après means more clarity across the board. We're re‑designing our après ski clothing...

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Choosing the right cooler can be tricky. You're probably thinking, "Rich it's a cooler just get the one at Costco and move on." I get what you're saying. I really do, but with so many coolers hitting the market in a variety shapes and sizes, sometimes it's just not that simple. I mean, you don't want to go an pick up a cooler the size of a coffin to take hiking, do you? You can barely get one of those off your patio, let alone out of your car. You need something much easier to tote around than that. At the same...

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