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A tranquil day of ice fishing goes suddenly awry when natural selection rears its ferocious head. Something lurks in the depths of the great lonesome mountains of the North – a land where if you are not the predator, you WILL be the prey. But four skiers will not go down without a fight. The Shadow Campaign // Apex Predators of the Northern Deep from DPS SKIS on Vimeo. Use Code "Hat" and save 9% on all APRÈS SKI HATS  through today in honor of my daughter turning 9. Partner: outdoorresearch.com Shot on location in Haines, AK Featuring: Zack Barrett, Zack...

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Photo Credit: Dave Camara Once again, A-Basin has won the #RaceToOpen campaign, becoming Colorado's first ski resort to officially start spinning their lifts this season. With some early season double digit snow totals and favorable snow making temps at night, A-Basin delivered an 18" base to a large crowd of delighted fans last Friday, the 13th. Many skiers, lined up at an un-Godly hour in order to hop on one of the early chairs and make those first turns of the season. However, although admirable, it is the true die hards of après ski that get in an entirely different line that morning. Which one?...

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"Everyone loves dogs," my good friend and integral member of the All About Après Ski Team Wally, said to me. "You need a dog as your après ski mascot. You need a St. Bernard," he pressed on." Despite actually having a St. Bernard named Moose a few years back, I was hesitant at first, and not willing to commit right then and there. I didn't see it. I needed to sleep on this idea, I needed a second opinion or two. So that's what I did, and the more I thought about it and the more people that I chatted with, the more the...

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In case you missed our previous email, All About Après is changing its logo for this winter. You might be thinking "That's strange, they’ve only been around a year." Well, you're right but in that year, we have learned that we, as a brand, need to do a better job of conveying who and what we are. That is, a family that enjoys mountain culture and sharing it with their friends while rocking some really comfortable and cool après ski apparel while doing it.   Our change to All About Après means more clarity across the board. We're re‑designing our après ski clothing...

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You Don't Know What Après Ski Is, Really?  All About Après just celebrated its first birthday and, with one full winter under our belts and another one right around the corner, we have learned a lot. Nothing more important than that there are people out there who don’t know what après ski is. I know...shocking! A lifelong skier and après enthusiast, I didn’t think that this was even possible. I mean there are so many people hanging out and celebrating good times after a day on the mountain, how could people not know what it is. I even had one...

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